Exterior of Ashford Castle hotel located in Ireland

A sense of place

Nestled in diverse locales like the Okavango Delta's Xigera Safari Lodge, Ireland's Ashford Castle, and South Africa's Bushmans Kloof, each property offers a true sense of place. Our commitment to connecting guests with the environment, local culture, and heritage is reflected in distinguishing designs and warm hospitality. 

Our heart and soul

Our family-owned collection is rooted in a legacy of passionate service and creating memorable experiences. Whether you're exploring the vibrant streets of London at The Milestone Hotel & Residences or indulging in the breathtaking views from The Twelve Apostles Hotel and Spa in South Africa, every stay is a celebration of heritage and warm hospitality.


We believe in creating memorable moments for our guests, from unique experiences that offer an opportunity to connect with local communities in a meaningful way, to candlelit dinners or personalised gifts that set the scene for beautiful celebrations.


We genuinely care about our people and our local communities. We work hard to protect the wildlife and environments within which we operate, and are passionate about sustainability. We strive to make your stay matter for people, wildlife and the planet.


The Red Carnation story began in 1952, when a beautiful young woman called Bea caught the eye of a distinguished young hotelier named Stanley, who was known for wearing a red carnation in his lapel.

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