100 Princes Street

The Red Carnation Hotel Collection will open a hotel in Scotland for the first time, 100 Princes Street. The original building and its iconic features will be respectfully renovated, transforming it into an exclusive retreat on Edinburgh’s most famous street. With uninterrupted views of Edinburgh Castle, 100 Princes Street will replicate the boutique atmosphere of its sister property, Hotel 41, the most-loved hotel in London and TripAdvisor’s number one hotel in the English capital for over 10 years. 

Led by the design team behind the iconic Ashford Castle in Ireland - Toni Tollman, Philippe Bonino and Brian Brennan - this restoration will look to protect and retain the original heart and soul of 100 Princes Street. Inspired by Alexander McQueen, the design team sought to create a sense of place, working with local artisans to create bespoke pieces. These custom-made design features include tartan designed by Araminta Campbell and a central staircase which features a hand-painted mural by Croxford & Saunders, honouring the adventures of several great Scottish explorers.