Our collection

Our collection brings together individually designed hotels in some of the world’s most remarkable destinations, from London, Edinburgh and Ireland to Guernsey, Geneva and South Africa.

No two hotels are the same. Each is shaped by its setting, its people and its own distinct character, giving travel advisors a diverse collection of experiences to recommend according to the individual tastes and interests of their clients.

Meet the team

Director of Sales, Ashford Castle

Shane Brett

Shane Brett joined Ashford Castle back in 2015 and has now been part of the Ashford family for over eight years. His journey began as a Guest Services Manager, giving him insight into the operations and needs of our guests. Later, he transitioned into the sales team and, in 2023, was delighted to be appointed Director of Sales. Shane now manages and oversees the entire sales operation and looks forward to continuing to nurture our relationships with clients and tourism partners.

Email: sbrett@ashfordcastle.com

Hospitality, led personally

General Managers

Our General Managers lead a family of passionate people, with a warm, inclusive ethos that shapes everything we do. They set the tone for each hotel, empowering their teams to deliver thoughtful, intuitive service and create enriching, rewarding experiences that feel genuinely personal to every guest. For our travel advisor partners, they are also trusted points of connection, offering the reassurance that every client will be recognised, understood and looked after with the same care and attention with which their stay was planned.

Meet our General Managers

Meet our Representation Teams

Travel advisor incentive

Rewarding your recommendations

Give your clients access to memorable experiences across the Red Carnation collection, while enjoying additional rewards as a valued travel advisor partner. From private cultural access and bespoke dining to wildlife encounters and local experiences, there are more ways to create exceptional stays for your clients, with benefits for you too.

Resources for you

Travel advisor toolkit

Media library

View our comprehensive media library, tailored specifically for Travel Advisors. Whether you're planning an itinerary or seeking inspiration, this resource provides everything you need, from stunning images and captivating videos to logos and detailed factsheets.

Our latest news

Dive into our journal and explore a curated collection of captivating stories from The Red Carnation Hotel Collection. Join us on this visual and narrative journey and stay connected with the latest from Red Carnation Hotels.

Awards & accolades

  • Classic Vacations Hotel Group of the Year 2025
  • Departure Lounge FAM Trip of the Year 2024 - 100 Princes Street
  • Favourite Hotel Brand - Small & Boutique (Red Carnation Hotels) - 2024 Agents' Choice Awards
  • Best Sustainable Business (Red Carnation Hotels) - 2023 Catey Awards
  • Family Friendly Hotel of the Year (The Rubens at the Palace) - Celebrated Experiences Shining Star Awards 2024
  • Hotelier of the Year (Andrew Pike, The Milestone Hotel & Residences) - Celebrated Experiences Shining Star Awards 2024
  • Hotel of the Year (Ashford Castle) - Celebrated Experiences Shining Star Awards 2024