Founded by Josh Sirlin
At Red Carnation Hotels, each of our properties tells its own story - not just through walls and windows, but through warmth, character and a sense of place. In Black Bear Brand, founded by Josh Sirlin, we discovered a kindred spirit: a dedication to craftsmanship, individuality, and the beauty found in details. Together, we share a quiet partnership built on respect for tradition, design with soul, and the belief that true luxury honours the individual.
Black Bear Brand creates garments that are more than just clothing. Each piece is a journey – thoughtfully cut, stitched, and shaped by hand. Like our hotels, every item carries a unique story and a sense of place, born from Josh Sirlin’s commitment to purposeful design.
No two Red Carnation hotels are the same - each reflects the history, architecture, and personality of its surroundings. In the same spirit, Black Bear Brand garments are crafted to stand apart, never made to simply fit the crowd, but to express the wearer’s own narrative.
At the heart of our partnership lies a shared belief: that true craftsmanship should create spaces - or garments - that feel deeply personal. That beauty emerges not from perfection, but from the considered details that speak quietly of care, history, and intention.
