How We Tread Right (HWTR) is The Travel Corporation’s (TTC) new five-year sustainability strategy, which sets the mandate on sustainability at Red Carnation Hotels and our sister travel companies. 

Our strategy is based on 11 measurable goals developed to address Red Carnation Hotel's impact on Planet, People, and Wildlife. These goals, anchored to the United Nations’ Global Goals, address: 

Planet – sustainability and conservation by targeting climate change, sustainable food production and responsible consumption through carbon management, renewable energy, the food cycle, waste reduction, and the elimination of single-use plastics. 

People – community support and cultural preservation by targeting over-tourism through the inclusion of new Make Travel Matter experiences, the creation of a standalone strategy to encourage greater diversity and inclusion at Red Carnation Hotels, and our global give-back efforts. 

Wildlife – conservation and protection by targeting animal welfare and conservation, and ethical wildlife experiences through TreadRight’s Animal Welfare Policy. 

Our 2025 goals

  1. Reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year
  2. Source 50% of our electricity from renewable sources by 2025
  3. Reduce food waste by 50% across all hotels and ships by 2025
  4. Increase the use of local and organic food products by our supply chain by 2025
  5. Reduce printed brochures by 50% by 2025
  6. Eliminate as many unnecessary single-use plastics from our operations and itineraries
  7. Include at least 1 MAKE TRAVEL MATTER® Experience on 50% of TTC itineraries by 2025
  8. Achieve a 20% increase of itineraries visiting developing regions for select specialist brands by 2025
  9. Increase employee and market sentiment regarding diversity and inclusion across our brands
  10. Complete 30,000 volunteer hours by 2025
  11. Ensure all wildlife experiences across TTC brands adhere to our Animal Welfare Policy

Learn more

Choosing Red Carnation Hotels means choosing a travel company that puts sustainability and the planet at the core of everything we do.


Red Carnation Hotels has committed to implementing MAKE TRAVEL MATTER® Experiences into our incredible trips and itineraries. As a company of travel lovers, we know what makes an impactful travel experience that benefits the places we explore – but we wanted our community of travellers to be sure. So, we created an online tool to help us measure the positive impact MAKE TRAVEL MATTER® Experiences have on the traveller and communities we explore.  

Our proprietary assessment tool, developed by our TreadRight team and endorsed by industry experts, is exclusive to Red Carnation Hotels and our sister brands. When you choose a MAKE TRAVEL MATTER® Experience you can be certain you are directly advancing global efforts to achieve the United Nations Global Goals. 

Reaching net zero

Since the launch of our sustainability strategy, global action on the world’s response to climate change has continued to advance. We have matched that advancement through our decision to commit to net zero.

Our Climate Action Plan outlines how we will reach net zero GHG emissions by 2050 from a 2019 baseline year, with accompanying near-term and long-term targets that are validated by the Science Based Target initiative (SBTi). Our primary focus is to decarbonize. We will do so by following validated science-based reduction targets established by our parent company, The Travel Corporation.

Our Climate Action Plan

Goals #1 and #2 of our sustainability strategy, How We Tread Right (HWTR) respectively commit to becoming carbon neutral by 2050 or sooner, and to ensuring that 50% of our electricity is secured from renewable sources by 2025. To ensure we are successful, we’ve built a Climate Action Plan. Our four-point plan will help us manage the carbon footprint of our business and trips, and prioritizes reducing and removing emissions. In addition, we commit to learning and adapting as technology and innovation help us in our transition to a low-carbon business. 

Our plan builds on progress made to date and evaluates how we become a part of the global effort to reach net-zero emissions by mid-century, as outlined by the International Panel on Climate Change. 

Learn more:

Luminary award

During the 2021 Virtuoso Travel Awards, we were delighted to pick up a special Luminary award for our commitment to our five-year sustainability plan.


MAKE TRAVEL MATTER® is a trademark of The TreadRight Foundation, registered in the U.S. and other countries and regions, and is being used under license.